The challenge
After a year on the market without an acceptable offer, this home needed a different story.
PAST MARKETING · JAMAICA, NY 11436
A fresh position. An offer in four days.
117-05 145th Street · Jamaica, NY 11436
The strategy
The marketing put the home’s asking price in a different context: what would buyers have to spend for a two-family home in surrounding neighborhoods offering a similar layout and usable space? That comparison made the value at the asking price more compelling, while professional photography gave buyers a strong reason to visit. Showings were concentrated into limited windows over one open-house weekend, so buyers experienced the interest firsthand. Seeing other buyers arrive at the same time made the competition tangible and created a sense of scarcity: waiting could mean losing the opportunity to someone else. Together, the value comparison and visible demand helped turn interest into the multiple offers described below.
The outcome
The relaunch attracted multiple offers, including offers more than $100,000 above the previous asking price. The first acceptable offer arrived in four days, after one open-house weekend.
Past campaign results. Individual results vary. This is a portfolio example, not an offer of property for sale.
Inside the campaign
Select a photograph to see the full image.
